Hi, I’m Natalie. I moved to New York City when I was 17 to attend LIM College. I studied Fashion Marketing for two years before transfering to the University of Arkansas. (I know, wildly different). After graduating in 2020 during peak Covid, I took some time to search for a job (or at least do the best I could during the circumstances). I took a sales position in White Plains, NY and after my first day of training, I found out that the role was most definitley not for me. I stayed up until midnight that night and applied to as many jobs as I could in order to not have to finish my week of sales training. Thankfully, the one job that I really wanted in the Garmet District, reached out to me the next afternoon. After my second day of training, I took a call with the hiring manager who asked me to come in for an in person interview. I woke up the next morning, drove into the city, parked my car 3 hours early and sat in a coffee shop across the street from the design studio and prepared as much as I could. The day after the interview, the company offered me the job. I called my sales employer and said I had a change of heart and had to take a job opportunity that presented itself. Little did I know, I would’ve discovered an appreciation for a craftsmanship I was so unfamiliar with, embroidery.

So, now, 4 years after my first real job out of college exploring website design, marketing, and events, I present to you a passion that I never knew I had, NYCE, New York Custom Embroidery, servicing events in New York City, New Jersey, Long Island, Connecticuit, and beyond.